https://consultinglh.com 2026-09-02 daily 1.0 https://consultinglh.com/assets/images/image04.jpg LH Consulting logo. Lifecycle and growth for DTC brands. https://consultinglh.com/assets/images/image05.jpg Levi Haouzi, founder of LH Consulting and Klaviyo Certified Expert. https://consultinglh.com/assets/images/image02.svg Chart of a 34-day BFCM window. Returning customer revenue rose $399,283 while new customer revenue fell $268,044. Ad spend up 16%, new customer CAC up 50%, and the sale still grew 5.8%. https://consultinglh.com/assets/images/image03.svg Revenue per message by segment for a performance apparel brand. The top customer tier returned $0.516 per message against $0.121 for broad unsegmented sends, a 4.3x difference, with owned revenue up 224% over five months. https://consultinglh.com/assets/images/image01.svg Email revenue year over year for a premium menswear brand, $1.31M in the prior year to $2.65M in the current year, up 103%, with lifecycle flows live going from 16 to 65. https://consultinglh.com/assets/images/image08.svg BFCM revenue change versus prior year by phase for a demi-fine jewelry brand. VIP early access grew 52% and the soft period 10%, while public launch fell 14% and Black Friday to Cyber Monday fell 3%. Launch day went from $51,302 to $200,775. https://consultinglh.com/assets/images/image16.svg He thinks like a strategist and works like an operator, which is the exact combination you would want. Jason Readman, Founder & CEO, Compound Studio. https://consultinglh.com/assets/images/image09.svg He had a habit of finding waste nobody had thought to look for, then fixing it at the contract level so it stayed fixed. Max Johnson, Co-Founder & CEO, Awe Inspired. https://consultinglh.com/assets/images/image17.svg He's a real operator, not someone who inherited a template. Peter Bacon, CEO, Stack Athletics. https://consultinglh.com/assets/images/image10.svg He's a straight shooter in meetings, tells me what I need to hear vs what I want to hear. Weston Boucher, Founder & CEO, Weston Jon Bouchér.