Retention Marketing That Lowers CAC and Grows LTV
I help DTC brands turn the sign-ups and customers they already paid to acquire into repeat revenue. Klaviyo Certified Expert running email, SMS, and loyalty as revenue channels, not newsletters.
About
I'm Levi Haouzi, a retention and lifecycle marketer based in Montreal and a Klaviyo Certified Expert. After leading marketing for Clocks and Colours and Vitaly, I built LH Consulting to give DTC brands senior retention execution without agency overhead.
Most brands pour everything into acquisition, then leak it twice. First with the sign-ups who never make a purchase, then with the buyers who purchase once and disappear. I close both gaps. For me, retention is not only repeat purchases. It is converting the leads you already paid to capture into customers, which pulls your effective CAC down without spending another dollar on ads.
I've run retention for Awe Inspired, worked with Coterie, and currently partner with a small set of DTC brands as their retention lead. The approach stays the same. Segmentation built on real buying behavior, lifecycle flows mapped to how people actually buy, and loyalty tied to behavior instead of blanket discounts.
RESULTS
3.2x — SMS revenue growth for one brand, to $1.8M
281x — ROI on that SMS program
+126% — Email revenue growth for another brand, lifting email from 31% to 33% of total sales while the business doubled
Traceable revenue, not vanity metrics.
Retention Marketing
Email and SMS run as revenue channels, not newsletters. As a Klaviyo Certified Expert, I build the segmentation, lifecycle flows, and campaign programs that convert new sign-ups into first-time buyers and one-time buyers into repeat customers. That lowers your effective CAC and grows LTV at the same time.
Loyalty and Lifecycle
End to end loyalty strategy, build, and optimization, with rewards tied to real buying behavior rather than blanket discounts. Plus customer journey mapping, LTV modeling, and the reporting to measure what actually moves repeat revenue.
Referral and Affiliate
Programs that turn your best customers into a new acquisition channel. I build and manage referral and affiliate systems (Social Snowball, Trybe) that bring in new buyers at a fraction of paid CAC.
Working Together
I start every engagement with a quick audit: view-only platform access, 48-hour turnaround, and 3 to 5 high-impact wins you can execute immediately. If there's a fit, we scope a project or ongoing engagement with clear deliverables, performance bonuses tied to retention KPIs, and defined timelines. You get senior strategy and execution without the overhead of hiring full-time or working with a traditional agency.
Let's talk: [email protected]
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