Repeat Revenue and the Margin Behind It
I build the owned-channel engine for 7-8 figure DTC brands and run the growth levers that feed it. Klaviyo Certified Expert. Worked with brands like Coterie, Awe Inspired, Vitaly, and Clocks & Colours.
Levi Haouzi. Klaviyo Certified Expert.
RESULTS
+103%
Email revenue, $1.31M to $2.65M year over year+224%
Owned revenue in five months, email and SMS4.3x
Revenue per message, top tier vs unsegmented
What I Do
Lifecycle, loyalty, and referral at the center. Influencer, affiliate, SEO, and CRO around it.Most brands pour everything into acquisition, then leak it twice. First with the sign-ups who never buy, then with the buyers who buy once and disappear. I close both gaps.Lifecycle and retention. Email and SMS run as revenue channels, not newsletters. Frequency-weighted segmentation and suppression, so the right people get the right cadence instead of everyone getting everything.Loyalty. Rewards tied to real buying behavior rather than blanket discounts. Built around repeat rate and margin, not enrollment counts.Growth levers. Referral and affiliate programs that bring in buyers at a fraction of paid CAC. Influencer, SEO, and CRO when they're what's actually holding the number back.On one brand, the top customer tier returned $0.516 per message. Broad unsegmented sends returned $0.121. Same brand, same window. Who you send to is worth more than what you send."He's not boxed into retention either. He's worked top of funnel in the ad accounts, and he knows Shopify cold. The backend, the ecosystem, which apps actually earn their keep. That last part saves you weeks of guessing."
Peter Bacon, CEO, Stack Athletics
How I Measure It
Most programs report attributed revenue and call it growth. A meaningful share of that is revenue that would have happened anyway, moving between reporting columns.Here's what it looks like when you can actually tell the difference. Across one 34-day BFCM window, acquisition deteriorated on every measure. Ad spend up 16%, ROAS down, new customer CAC up 50%, new customer revenue down $268,044. Retention revenue rose $399,283 over the same period. The sale grew 5.8%, and every dollar of that growth came from customers who had already bought."Levi looks at everything through incrementality and efficiency, and he isn't a yes man. He'd tell me what the data actually said, even when it wasn't what I wanted to hear."
Peter Bacon, CEO, Stack Athletics"He built measurement into his work proactively, allowing us to track what was actually driving revenue. He had a habit of finding waste nobody had thought to look for, then fixing it at the contract level so it stayed fixed."
Max Johnson, CEO, Awe Inspired
Case Studies
Premium menswear. Email revenue $1.31M to $2.65M, up 103%, while paid scaled hard underneath it. Lifecycle flows 16 to 65. Zero campaigns used suppression before I arrived.
Performance apparel. Owned revenue $121,646 to $394,399 in five months. Three times the send volume against half the audience per send, with every engagement rate rising.
Demi-fine jewelry, BFCM. Acquisition lost $268,044. Retention put back $399,283. The VIP window I controlled grew 52% while public launch fell 14%.
How I Work
We start with a call. I look at what's live now, where the money is leaking, and whether there's a fit worth pursuing. If there is, I'll come back with a scoped engagement and clear terms.Senior strategy and execution without the overhead of a full-time hire or a traditional agency."He's a straight shooter in meetings, tells me what I need to hear vs what I want to hear. This is so important to me as an owner so we can remain efficient, effective and challenge ideas, test things."
Weston Boucher, Founder, Weston Jon Bouchér
Let's talk: [email protected]
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